TikTok is making AI-generated avatars of real people for brands to use in ads, according to an announcement by the company Monday. The app’s new business video editing tool, called TikTok Symphony, provides both stock and custom digital avatars that brands can choose to use in their AI-generated ads.
“Digital Avatars help breathe life into branded content with generative AI avatars of real people, which will enable new ways to scale creative strategies on TikTok,” the company said in its announcement. When making an ad in the AI-powered editing suite, brands can “select from a diverse cast of pre-built digital avatars, all created from video footage of real paid actors that are licensed for commercial use,” the company wrote. “Much like stock photos, they provide quick, accessible and cost-effective narration for brands to bring your products to life. Brands can also choose the voice and accent that fits best.”
Alternatively, brands can create a custom avatar of a real creator that they’re partnering with or their own brand spokesperson, with “multi-language abilities,” letting brands “easily work with creators from around the world to help localize their global campaigns.”