Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads

· Dec 14, 2023 at 6:19 PM

“What would it mean for your business if you could target potential clients who are actively discussing their need for your services in their day-to-day conversations? No, it's not a Black Mirror episode—it's Voice Data, and CMG has the capabilities to use it to your business advantage.”

Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads — Images: Unsplash and CMG. Collage by 404 Media.

A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”