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An Elon Musk-funded super PAC has expanded an advertising campaign in which it is impersonating Democrats and targeting registered Republicans with policies unpopular with conservatives they say Kamala Harris will pass if she wins the election. The policies, which are not supported by the Harris campaign, include “mandatory” gun buy-back programs, allowing undocumented immigrants to vote, keeping parents out of decisions about gender-affirming care for minors, and imagining “a world without gas-powered vehicles.”
The campaign, called Progress 2028, is designed to look like it is the Democratic version of Project 2025 and lists a set of policies that the group says Harris would enact if elected president. In actuality, the entire scheme is being orchestrated and promoted by an Elon Musk-funded group called Building America’s Future, which registered to operate “Progress 2028” as a “fictitious name” under the PAC, according to documents uncovered by OpenSecrets, which investigates money in politics. Building America’s Future is the group we previously reported on, which is targeting Muslims in Michigan and Jewish people in Pennsylvania with opposing messages about Harris’s stance on Israel’s invasion of Palestine.
Until last weekend, the group had been relatively quiet, running only two very similar ads on Facebook that said Harris was running on a platform for “safe, inclusive schools … where every young person can thrive, regardless of their gender identity or expression.” Another ad said “SAY IT WITH US: Every person, no matter their immigration status, undocumented or not, deserves access to Medicare.” Republicans in swing states have also been receiving text message ads with similar messaging, according to screenshots posted to Reddit, research shared with 404 Media, and registered Republicans who have shared screenshots of ads with 404 Media. The ads feature caricatured, exaggerated versions of Democratic policies that are widely unpopular with conservatives.
The Progress 2028 page spent $36,724 on those Facebook ads between October 6 and October 12, according to Meta’s ad library.