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This Adtech Company is Powering Surveillance of U.S. Military Personnel

In a letter to a US senator, a Florida-based data broker says it obtained sensitive data on US military members from a Lithuanian company, revealing the global nature of commercial online ad surveillance.
This Adtech Company is Powering Surveillance of U.S. Military Personnel
Eskimi's office. Image: SRF.

This article was produced with support from WIRED.

Last year, a joint investigation revealed that a Florida-based data broker, Datastream Group, was selling highly sensitive location data that tracked United States military and intelligence personnel overseas. However, at the time, the origin of that data remained unknown.

Now, a letter sent to US senator Ron Wyden’s office that was obtained by an international collective of media outlets—including WIRED and 404 Media—reveals that Eskimi, a little-known Lithuanian adtech company, was the ultimate source of that data. 

Eskimi’s role highlights the opaque and interconnected nature of the location data industry: A Lithuanian company provided data on US military personnel in Germany to a databroker in Florida, which could then theoretically sell that data to essentially anyone.

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