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In the photo, a man kneels in an outdoor sawmill next to his painstaking work: An intricate wooden carving of his bulldog, which he proudly gazes at. “Made it with my own hands,” the Facebook caption reads. The image has 1,300 likes, 405 comments, and 47 shares. “Beautiful work of art,” one of the comments reads. “You have an AMAZING talent!,” another says. “Nice work, love it <3!” “Awesome work keep it up.”
This incredible work of art, a “wooden monument to my dog,” has been posted dozens of times across dozens of engagement bait Facebook pages. But every time, the man and the dog are different. Sometimes the dog is hyperrealistic. Sometimes the bulldog is a German Shepherd. Sometimes the man’s hair is slicked back, sometimes it stands up. Sometimes the man sits on the other side of the dog. Sometimes the man looks Latino, other times he looks white; clearly, it is a different man, and a different dog, in most of the images.