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On Friday, thousands of NFTs that had once sold collectively for millions of dollars vanished from the internet and were replaced with the phrase “This content has been restricted. Using Cloudflare’s basic service in this manner is a violation of the Terms of Service.” The pictures eventually returned but their brief loss, as a result of one of the services that served the NFTs being migrated to a free account, is a reminder of the ephemeral nature of digital goods as well as the craze for crypto-backed pictures that dominated the internet for a few years.
The pictures were part of a CloneX RTFKT (pronounced “artifact”) collection, a Nike-backed NFT project done in collaboration with Japanese artist Takashi Murakami. They disappeared because the corporate overlord that acquired them was no longer investing the time or capital into the project it once had.
At around 5 a.m. EST on the morning of April 24, more than 19,000 NFTs in the CloneX RTFKT (pronounced “artifact”) collection vanished. In their place was white text on a black background that said: “This content has been restricted. Using Cloudflare’s basic service in this manner is a violation of the Terms of Service.”