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Pornhub Sees Surge of Interest in Tradwife Content, ‘Modesty,’ and Mindfulness

Pornhub's Year in Review report for 2024 reveals a search for something very mindful, and very demure.
Pornhub Sees Surge of Interest in Tradwife Content, ‘Modesty,’ and Mindfulness
Photo by Wendy Wei via Pexels

Pornhub just released its year in review report for 2024, and the themes that showed the most growth in popularity this year were related to modesty, being someone’s wife, and “respectful” sex. Seeing them appear in Pornhub’s top trending spots shows how the “traditional” lifestyle influencers have made popular is, and always has been, a sexual fantasy.

Pornhub reports: “Searches for ‘demure’ rose +133%. The term ‘mindful pleasure’ was up +112% and ‘mindful JOI’ (JOI is an acronym for jerk off instructions) was up +87%. Searches related to modesty also increased. The term ‘modesty’ increased +77% and the term ‘modest milf’ was up +45%.” Terms like “simple sex,” “authentic sex,” and “respectful sex” also saw a boost in popularity this year. They attribute this to the “very demure, very mindful” TikTok trend that went viral earlier this year.

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