This article was produced with support from WIRED. This reporting was also the product of dozens of public records requests.
American police departments near the United States-Mexico border are paying hundreds of thousands of dollars for an unproven and secretive technology that uses AI-generated online personas designed to interact with and collect intelligence on “college protesters,” “radicalized” political activists, and suspected drug and human traffickers, according to internal documents, contracts, and communications 404 Media obtained via public records requests.
Massive Blue, the New York-based company that is selling police departments this technology, calls its product Overwatch, which it markets as an “AI-powered force multiplier for public safety” that “deploys lifelike virtual agents, which infiltrate and engage criminal networks across various channels.” According to a presentation obtained by 404 Media, Massive Blue is offering cops these virtual personas that can be deployed across the internet with the express purpose of interacting with suspects over text messages and social media.
Massive Blue lists “border security,” “school safety,” and stopping “human trafficking” among Overwatch’s use cases. The technology—which as of last summer had not led to any known arrests—demonstrates the types of social media monitoring and undercover tools private companies are pitching to police and border agents. Concerns about tools like Massive Blue have taken on new urgency considering that the Trump administration has revoked the visas of hundreds of students, many of whom have protested against Israel’s war in Gaza.