“This is so fucking stressful,” Jason said. On a group call, all four of us—Jason, Sam, Emanuel, and me—were bidding on something that had long eluded us. 404media.com. Not the .co domain we launched with two years ago because that’s all we could afford. But a fully-fledged .com.
That September day I was on holiday in an Airbnb. Sam was in San Diego to report on the sentencing of a high profile sex trafficker. Emanuel was home. Jason was also at home and eating a bagel. Ordinarily we wouldn’t be able to buy a .com for two main reasons: they are typically quite expensive, and when we created our company the domain was already in use by someone else.
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